Everything in your retainer
Five services, one plan, one team. Here is exactly what we do each month, so you know what you are paying for.
Included
Website maintenance & development
Updates, fixes, new pages and speed work, all inside your retainer. No hourly bills and no surprise invoices.
- Content and design updates whenever you need them
- New pages, forms and sections built for you
- Plugin, theme and security updates kept current
- Speed and mobile improvements for Core Web Vitals
- Broken links, errors and form problems fixed fast
30 every month
SEO articles
Thirty articles a month that answer the questions your customers type into Google before they hire someone.
- Topics chosen from real search data for your services and area
- Written for homeowners and patients in plain language
- Edited by a person and checked for accuracy
- Linked to your service and local pages to pass authority
- Formatted, optimized and published on your site
Ongoing
On-page SEO
We tune every important page so Google understands what you do, where you do it and why you deserve to rank.
- Title tags, meta descriptions and headings
- Internal links between services, areas and articles
- Schema markup for your business, services and FAQs
- Image compression, alt text and page speed fixes
- Fixes for indexing, duplicate content and crawl errors
Monthly
Local SEO pages
A useful, unique page for each service in each town you serve, so you show up when people nearby search.
- Service and city pages, like "AC Repair in Plano"
- Real local detail instead of the same text with the town swapped
- Phone, booking and directions on every page
- Name, address and phone kept consistent site-wide
- Built in the order that brings in the most calls first
30 every month
Instagram & TikTok explainer videos
Thirty short explainer videos a month. Each one takes a problem your buyers have and explains it clearly: what causes it, what fixing it involves and what to watch out for.
@yourcompany
Why is your AC
blowing warm air?
3 common causes
- Dirty air filter
- Low refrigerant
- Frozen evaporator coil
@yourcompany
Why a small cavity
becomes a root canal
What waiting does
- Decay in the enamel: a filling
- Decay reaches the dentin
- Infection reaches the nerve
@yourcompany
Hail damage:
what to look for
Check these first
- Dented gutters and vents
- Bruised or cracked shingles
- Granules in the downspout
- One real customer problem per video, explained in under a minute
- Scripts written for you, naming the problem in the first two seconds
- Voiceover, captions, simple diagrams and footage, so nobody has to be on camera
- Edited and sized for Instagram Reels, TikTok and YouTube Shorts
- Planned with your articles, so each video points to the full answer on your site
- Delivered ready to post, with captions and hashtags
What the retainer does not cover
Better to say this now than surprise you later.
- Paid ads management. We do not run or manage Google, Meta or TikTok ad spend.
- Third-party costs. Domains, hosting, software and ad budgets stay in your name and on your card, so you keep control.
- Complete rebuilds. Ongoing development is included. If your site needs rebuilding from scratch, we scope it with you first and tell you upfront whether it fits inside the retainer.
Want to see the plan for your business?
Book a free audit and we will show you the articles, local pages and videos we would make first, and why.