Roofing SEO that turns storm searches into signed jobs

A roof is a big, nervous purchase. Homeowners research for weeks before they call. We put your company in front of them during that research and give them reasons to trust you.

Two roofers in safety harnesses installing shingles

What we hear from roofers

Paying for shared leads

Lead platforms sell the same homeowner to four roofers. Ranking for your own searches gets you leads nobody else is calling.

Storm chasers crowding the results

Out-of-town crews flood your area after every storm. Local pages and a steady publishing record show Google, and homeowners, that you were here before and will be here after.

Long, expensive sales cycles

Videos that explain materials, insurance claims and warranties shorten the back-and-forth and bring better-informed buyers to the estimate.

A sample month for a roofing company

A few examples from a typical plan. Your real topics come from search data for your services and your area.

SEO articles 30 a month

  • How much does a roof replacement cost in [City]? Real numbers for 2026
  • Does homeowners insurance cover roof replacement? What adjusters look for
  • Architectural vs. 3-tab shingles: what is the difference worth?
  • Metal roof vs. asphalt shingles for [Region] weather
  • How long does a roof last? Lifespans by material
  • 9 signs you need a new roof (with photos of each)

Explainer videos 30 a month

  • What hail damage actually looks like up close
  • How to read your roofing estimate line by line
  • The insurance claim mistake that costs homeowners thousands
  • Why we replace the flashing, not just the shingles
  • Roof repair or full replacement? How to tell
  • What a manufacturer warranty covers (and what it does not)

Local SEO pages

  • Roof Replacement in [City]
  • Roof Repair in [City]
  • Storm Damage Roofing in [County]
  • Metal Roofing in [Suburb]

Services we optimize for

Roof replacement, roof repair, storm and hail damage, insurance claims, metal roofing, flat and commercial roofs, gutters, roof inspections

Website care

Updates, new pages, speed and on-page SEO fixes, all within the retainer.

Roofer fastening shingles with a power drill

@yourcompany

Hail damage:
what to look for

Check these first

  • Dented gutters and vents
  • Bruised or cracked shingles
  • Granules in the downspout
0:09 / 0:40
Sample explainer frame. Voiceover, captions and visuals, with nobody on camera.

What your roofing explainer videos look like

Each video takes one problem your customers search for and explains it in under a minute. Nobody on your team has to film anything.

  • Built around the questions customers ask before they call
  • Voiceover and on-screen captions, so it works with the sound off
  • Diagrams, footage and photos that show the problem clearly
  • Ends by pointing viewers to the full answer on your website
  • Face-to-camera videos can be added later if you want them

Estimate

Monthly retainer, all five services

Rank & Booked
rankandbooked.com

ItemPer month
Website maintenance & developmentUpdates, fixes, new pages, speed and securityIncluded
SEO articlesResearched, written, edited and published for you30
On-page SEOTitles, headings, schema, internal links, speedOngoing
Local SEO pagesA page for each service in each town you serveMonthly
Instagram & TikTok explainer videosExplainer shorts: script, voiceover, captions, edit30
Monthly total$1,000

Month-to-month. No setup fee. Cancel with 30 days notice.

All of it for $1,000 a month

The same flat retainer every client gets. Month-to-month, no setup fee, and you own everything we make.

Check availability in my area

We work with one business per industry in each service area.

Roofing marketing questions

Can you help us rank in towns outside our home city?

Yes. That is what local SEO pages are for. We build a useful page for each town and service you want to rank for, with real local detail instead of copy-paste text.

Do you create content about insurance claims?

Yes. Insurance questions are some of the most searched roofing topics. We write them to be helpful and accurate, and you review anything that touches on your process before it goes live.

We have tons of job photos. Can you use them?

Please send them. Real project photos make articles, local pages and videos far more convincing than stock images.

Find out what is holding your roofing company back.

We will review your website, rankings and top competitors, then show you the first month of content we would create.

Get my free audit