HVAC marketing that fills the schedule in the slow months too
Homeowners search for help when the AC quits or the furnace short-cycles. We make sure your company is the one they find, trust and call, in every town you serve.
What we hear from HVAC contractors
Feast-or-famine call volume
Busy in July and January, quiet in April. Content that ranks year-round keeps maintenance plans and tune-ups coming in between peaks.
Losing to the big franchise down the road
They have the ad budget. You can still win on the searches that matter: "AC repair in [your town]", "heat pump vs furnace", "why is my AC freezing up".
Leads that only ask for price
Educational videos answer the basics before the call, so the people who reach you already understand why the job costs what it does.
A sample month for an HVAC company
A few examples from a typical plan. Your real topics come from search data for your services and your area.
SEO articles 30 a month
- How much does a new AC unit cost in [City]? A 2026 price guide
- Heat pump vs. gas furnace: which is cheaper to run in our climate?
- Why is my AC blowing warm air? 7 causes and what to check first
- What is a SEER2 rating and does it matter for your next system?
- Signs your furnace needs replacing (and when a repair still makes sense)
- How often should you change your HVAC filter? Plain answer by home type
Explainer videos 30 a month
- The 30-second check before you call for AC repair
- What we look for during a spring tune-up
- Why a bigger AC is not always better
- Thermostat settings that cut your summer bill
- What that dripping sound from your furnace means
- Repair or replace? How we decide on a 15-year-old unit
Local SEO pages
- AC Repair in [City]
- Furnace Installation in [City]
- Heat Pump Service in [Suburb]
- Emergency HVAC in [County]
Services we optimize for
Website care
Updates, new pages, speed and on-page SEO fixes, all within the retainer.
@yourcompany
Why is your AC
blowing warm air?
3 common causes
- Dirty air filter
- Low refrigerant
- Frozen evaporator coil
What your HVAC explainer videos look like
Each video takes one problem your customers search for and explains it in under a minute. Nobody on your team has to film anything.
- Built around the questions customers ask before they call
- Voiceover and on-screen captions, so it works with the sound off
- Diagrams, footage and photos that show the problem clearly
- Ends by pointing viewers to the full answer on your website
- Face-to-camera videos can be added later if you want them
Estimate
Monthly retainer, all five services
Rank & Booked
rankandbooked.com
| Item | Per month |
|---|---|
| Website maintenance & developmentUpdates, fixes, new pages, speed and security | Included |
| SEO articlesResearched, written, edited and published for you | 30 |
| On-page SEOTitles, headings, schema, internal links, speed | Ongoing |
| Local SEO pagesA page for each service in each town you serve | Monthly |
| Instagram & TikTok explainer videosExplainer shorts: script, voiceover, captions, edit | 30 |
Month-to-month. No setup fee. Cancel with 30 days notice.
All of it for $1,000 a month
The same flat retainer every client gets. Month-to-month, no setup fee, and you own everything we make.
Check availability in my areaWe work with one business per industry in each service area.
HVAC marketing questions
Can you help us sell more maintenance plans?
Yes. A good share of the articles and videos explain what a tune-up catches and what skipped maintenance costs. That content links to your maintenance plan page so readers can sign up.
We already run Google Ads. Do we still need SEO?
Ads stop the day you stop paying. Rankings from articles and local pages keep bringing calls and lower how much you have to spend on ads over time. The two work well together.
Do you write content for both residential and commercial?
Yes. We plan topics around whichever side of the business you want to grow and build separate pages for commercial services if you offer them.
We also work with
Find out what is holding your HVAC company back.
We will review your website, rankings and top competitors, then show you the first month of content we would create.